Skip to content
Google profile checklist

Google Business Profile Checklist

A strong Google Business Profile is not a one-time setup. It needs complete information, current proof, review handling, and service clarity. This checklist shows the areas Svarwise reviews during a local audit.

Typical next step

Common next step: Free Initial Audit, then Google profile + website audit from EUR 299-499 if you want a full review.

Start free. Pay only if the audit shows a clear fix worth doing.

What we check

  • Primary and secondary categories match real services
  • Services, products, hours, links, and service area are complete
  • Photos are current, real, and useful for customer decisions
  • Reviews are recent and owner replies are consistent
  • Website, booking, menu, appointment, and direction links work

Who it helps

Best for business owners who want to clean up their Google profile before spending on ads or broader SEO.

What you get

  • A cleaner Google profile foundation
  • More useful information for customers before they call
  • A maintenance checklist for future updates

Get a free audit before you pay for fixes.

Send your business details and Svarwise will identify the most practical next step for your Google profile, reviews, website, or local SEO.